More than 30 years ago, Edda Martinez started out of her family kitchen, designing cakes with originality and style. She has since turned Edda’s into South Florida’s premier specialty cake company, and a household name. Edda’s passion for baking cakes began when she was a young child and would watch her aunt in the kitchen. It was not so much a hobby, as it was an artistic outlet that would stay with her well into adulthood.
Born in Havana, Cuba, Edda and her family exiled to Miami in 1960. A year later, her family moved to Atlanta, Georgia, where Edda earned her high school diploma. Her family split their time between Atlanta and New York, where Edda met her husband, Eduardo. In 1967, Edda and her husband moved back to Miami where she further developed her love for the kitchen by taking cooking and baking classes. After years of decorating cakes for her own children’s birthday parties she decided to take a cake decorating course in 1976. After completing the course, Edda was asked if she would be interested in teaching and accepted the offer. Soon after, she began making cakes for family and friends from her home… and a business was born.
Edda’s unique artistic designs and signature Vanilla Rum cake drew in the customers. Edda’s cakes were a hit. Through word of mouth, and with a lot of hard work she made a name for herself. After raising her children, Edda decided it was time to expand beyond the kitchen. Her first retail cake store was opened in South Miami in 1992. Since then Edda’s Cake Designs has grown into a South Florida institution opening retail stores in Doral and Pembroke Pines.
Edda’s Bundt Cakes were launched in 2009. These mouth watering bundt cakes were an instant success, and can now be found in grocery stores and gourmet markets thorough out the area, including Publix, Winn-Dixie, Milam’s Markets and other fine retailers. They can also be ordered on-line at eddasbundtcakes.com and shipped anywhere in the United States.
For its efforts, Edda’s Cake Designs has been given theknot.com’s Best of the Knot award in wedding cakes every year consecutively since 2007. In 2007, Edda was honored to be named one of the “Successful Hispanic Woman of the Year” by the Latin Chamber of Commerce of the United States. Edda and her company have been featured in prominent magazines and newspapers, such as Martha Stewart Weddings, In Style, WeddingStyle, Ocean Drive Magazine, Vanidades, Miami Living Magazine, The Miami Herald and several other publications across the United States.
Today, the company maintains the standards set by Edda, and focuses on creating new styles and designing cakes to compliment each individual customer. Edda’s Cake Designs pushes the envelope on creativity and design, while staying true to the promise of making sure every cake is as delicious as it is beautiful.